A Chinese detergent TV advertisement which “washes” a black man into a Chinese man has provoked controlled media hysteria and cries of “racism”—even though the same media were silent when an Italian commercial showed a white woman being turned into a black man with the tagline “Coloured is better.”
The Chinese advertisement shows a young Chinese girl being approached by a black male. She then puts Qiaobi brand detergent in his mouth, and throws him into a washing machine.
When the washing cycle finishes, the washing machine door opens and a young Chinese man comes out, to the obvious delight of the girl.
The German news service Deutsche Welle lost no time in describing it as a “racist laundry detergent ad in China” which had sparked “outrage on social media.”
The Wall Street Journal said the advertisement “raises questions of racism” while the Los Angeles Times said that it “is playing off the idea that black people are somehow dirty.”
The LA Times article then went on to blame white people, saying that the “use of black people as metaphors for filthiness used to be routine in American and British soap advertisements—and in that sense, the Qiaobi commercial also has a distinctly Western heritage.”
Many other controlled media outlets followed a similar line—and blamed whites as well.
However, all these controlled media outlets were conspicuously silent when an identically-themed Italian TV commercial aired a few years ago—with a muscular black man replacing a skinny white male.
In that advertisement, the tagline of the advertisement even read: “Coloured is better.”
The difference in attitude toward the two advertisements is clear: when there is a chance to attack white people for “racism” (even though the Chinese advertisement doesn’t feature European people), then the controlled media makes it headline news.
When however, an advertisement appears that denigrates white people, on an explicitly racial basis, the controlled media makes no objection at all—yet another example of the establishment’s institutionalized anti-white bias.
A non-“racist” TV advertisement, according to the controlled media:
A “racist” TV advertisement, according to the controlled media: